President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Empathy Training

There are many different Empathy Training courses available online. Empathy is the basis of humanistic management. However, with so much empathy flying about, it's no wonder that there is so many ills in the workplace. It seems that people who should have been caring more about getting ahead are more tuned in to simply getting in the heads of other people.

This is bad. People who have compassion and empathy for others will always outperform those who do not. They will see the world from the perspective of others and will act accordingly. While others may see things from a different angle, they will be able to modify their actions based on how others may be behaving. When this happens, everyone wins.

Empathy is also necessary when you're working with clients. When you're communicating with clients, they will be relying on you to tell them what they need to hear. Without empathy, people will often misunderstand what you're trying to convey or they will misread your intentions. This can lead to miscommunication and a difficult office environment.

As an employer, you must remember that your business relies on people who have empathy. You cannot continue to ignore this very important trait. If you don't, you could find yourself in trouble. This is especially true if your employees are consistently disrespectful and abusive. Remember, a simple apology from your employee is worth more than a reprimand from the supervisor.

There are plenty of stories out there of unhinged, irrational employees throwing temper tantrums just so they can get a rise out of their supervisors. This behavior needs to be avoided. Instead, you should model the proper behavior in your workplace. Observe how your employees react when you do something right or when you make a mistake. Pay close attention to how they react when you do things right.

An even greater danger exists in the type of workplace known as the stress factory. The stress factory breeds dangerous, harmful behaviors. Some of these behaviors directly conflict with the way you want things to be. If your employees are displaying anti-social behaviors, then you need to take steps to break down those relationships.

Empathy training is critical for managers, especially. Managers often have a hard time dealing with other people's problems. They're good at managing their own issues, but dealing with other people's problems is another thing. If you don't have empathy for someone or they don't have an ability to connect with you, it's very difficult to have a productive work environment.

Even small business owners can benefit from having some empathic skills. Building these skills should not be reserved for those who need it most. Anyone can learn how to be an empathic manager and you can develop these skills in your own business. Empathy and leadership go hand in hand.

In today's world, it's important for business owners to take a holistic approach to their businesses. People will always be more successful if they feel like they're a valued part of a team. Empathy is essential for building this kind of culture. People will also be happier when they understand that their impact is truly significant to the success of others. When people know that they're making a difference, they'll be more likely to engage and stay with your company.

Developing empathy for your employees is a gradual process. You'll need to recognize behaviors, thoughts, and reactions that cause your employees' stress. It will take some reflection on your part to determine what types of things you're personally causing stress to your staff. Empathy for your staff will come naturally. Make sure that you recognize when they're exhibiting these kinds of emotions. This is often easier said than done!

Don't try to make it easy for them. Make it clear that feeling stressed about work is not going to get you any further than your competitors. The focus should simply be on finding solutions. Give employees a range of options for managing their workload. Don't dictate what they must do-rather, let them choose.

One of the most difficult parts of implementing empathy training for your employees is that you will have to be consistent. Your employees won't necessarily see you as being warm or generous right away. They may take some time to develop the habit. If they don't, however, it's important to remain steadfast about this point. Try to remain in the role of a mentor, offering encouragement, but also giving them room to develop the habit.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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